![]() ![]() Give them some extra things to make it feel special and the experience to be unique – whether it’s Dishoom giving people free food in the line or Flat Iron giving you free popcorn when you sit down, you should always reward people for making the effort. Think of something, however small you can add to this to really make it a great experience for your customers somewhere along the buying journey.įor those that are willing to go through hardship to get your product, make it worth their while. Then launch it for a brief window of time. ![]() ![]() Build up the hype on your social channels – talk about what you’re doing, show the process behind it and say you’re only doing a few of them. What can you make a limited run of? Try and make it something exciting people will lose their shit over. Making it hard to get things seems so counter-intuitive, but that’s humans for you! The harder you make it for people to join the club, the more excited they’ll be once they’re in, and the more of a status it is to share. ![]()
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